Question 1

What can Venue Industry Consulting provide that we don’t already get in-house or from our current service providers?

Accepted Answer

Venue management is a complex undertaking with many moving parts. From hospitality and catering through to facilities management, the efficient and successful management of a venue involves a great deal of expertise across many areas. Our decades of experience with both public and private sector venue owners and operators has given us the insight and knowledge to understand how to get the most out of a venue. In many cases, all it takes to elevate a venue from good to excellent is some impartial oversight, clear strategic thinking and actionable advice. For venues operating well below their potential, it may take a little more than that. We can help with that, too. Venue Industry Consulting provides a fresh set of eyes and new thinking to venue owners and operators. We couple that with industry-hardened know-how and access to a trusted network of third-party professionals, who we can draw upon to drill down into specifics and details.

Question 2

We’re looking to build a new venue. Is it worthwhile talking to Venue Industry Consulting before we build or should we wait until the venue is up and running?

Accepted Answer

Talk to us before you build. Of course, we are more than happy to help at any point in the lifecycle of a venue. However, tapping into our experience and expertise at the start of a venue build or refurbishment can save you considerable time and money down the line. From our experience, far too many new venues are either vastly over-resourced or under-resourced. We operate from a user-experience perspective, which means the first step in creating an excellent venue experience is in how the venue is built or refurbished. In close collaboration with venue owners and operators, as well as service providers, we can advise on the infrastructure and fit-out requirements most appropriate and advantageous to the overall performance of your venue. Our experience in financial costings, assessment and analysis also means we can help you to negotiate the very best bottom-line result for your venue’s build or refurbishment.

Question 3

We’re not sure what we need but we know our venue is not performing. Can you do anything to help?

Accepted Answer

Sometimes it’s not immediately obvious why a venue is not quite performing to expectations or fulfilling its potential. Venue management is often a balancing act, and like a skilled chef, it can be all about balance and composition. Something as simple as technical infrastructure might be letting one venue down, while other venues could be suffering from a poorly conceived business model which fails to maximise revenue streams. Venue Industry Consulting can run the ruler over your venue, from marketing through to cleaning services and everything in between, and identify, assess and recommend areas for improvement. Our in-depth industry knowledge and impartial strategic advice can enable you to rectify issues and turnaround an underperforming venue.

Question 4

Do you have experience working with local council or government venues?

Accepted Answer

Yes, this is in fact one of our areas of expertise. As venue management operators, we have worked closely with local councils as well as state and federal government agencies in the past. We understand the specific needs and protocols involved in working on public sector projects. Our collaborative and consultative approach ensures that we can achieve great results in partnership with all stakeholders. We also work with private sector venue owners and operators, providing guidance to maximise commercial returns.

Question 5

Our venue does not have the necessary systems, processes and operating manual documentation. How can we ensure our venue is operating according to ‘best practice’ principles?"

Accepted Answer

Many venues get by without much consideration for systems, processes and procedures. But successful venues, like any business, know what they are doing. When you actually know what you are doing and are guided by documented policies and procedures, you can measure and improve upon performance. Venue Industry Consulting specialises in assessing venue operations and identifying where and how improvements can be made. A crucial part of this undertaking is documenting and reviewing actual practices. To improve any business, it’s important to to first know what is happening under the hood, at ground level. When that is ascertained, steps can be taken to formulate policies and procedures that become ‘best practice’ for your venue. While there are many universal and regulatory mandated standards for operation and management that must be met, we also look at the financial and cultural aspects of a venue’s operations, too. Each venue is unique, which means ‘best practice’ can sometimes vary from one venue to another. Venue Industry Consulting can help you formulate and develop a set of ‘best practices’ that will optimise the running of your venue and maximise performance.

Question 6

Our venue is great, however, we don’t have the sales coming in. Can you assist us with the development of a venue specific sales program?"

Accepted Answer

This is not an unusual issue. Even great venues with excellent facilities and a good vibe can sit underutilised. Properly marketing a venue is crucial to increasing its exposure and generating consistent revenue. One of the issues we see with venue owners and operators in this regard is one of familiarity. An operator’s perception of a venue may not align to maximising the venue’s commercial potential. ‘We’re this type of venue and we do these kinds of events and functions’ is one of the limiting mindsets venue operators can carry. Venue Industry Consulting brings a fresh, impartial and experienced set of eyes to your venue’s commercial potential. Having worked extensively with local community venues, we also understand and appreciate the power of local and grassroots marketing to generate consistent and fresh revenue. We have the expertise to help you develop a marketing and sales program that can refresh your existing base of patrons or even tap into new demographics.

Would you like to maximise your venue’s potential?

We provide the strategy and advice to help you create a venue that can deliver across all key measures and for all of your stakeholders.

Contact us